Politics is hard. Office politics is harder. Which is why, when things go awry, it's usually the advertising agency that catches the blame. It's easy to do, but unfortunately it doesn't fix any of the core issues that led to the problems in the first place. And, if you keep pursuing success for less money than you paid for failure, you are guaranteed to fail. The cycle will continue. And heads will roll.

Does this mean that advertising is broken? We don't think so. The system it operates in is another story altogether. So we took a good long look at our industry and analyzed the problems we saw recurring over and over again, and came up with a new strategy for working in advertising. We can't fix our industry.
But at least we can fix ourselves.