Why we do things differently  |  Pitch process  |  Compensation

Compensation

We need this section in here because, like everything else we do, its completely different from how
it's currently being done by others. We believe the value of our work should be determined by the results we deliver. So, in true collaboration, our financial success is tied to the success of our clients.

But, you know, we're not completely nuts. So we have to be very picky about who and how we work with our clients.

Our compensation is a two-stage process:

Stage One: Trusted Advisor
We feel compelled to charge for the evaluation of your business and the subsequent recommendations
we make. We do this because it would be stupid not to. But we also do it because we find companies listen better and are more inclined to act when they pay for our advice.

For an initial fee, we deliver an in-depth analysis of your market and your place in it, along with an executable marketing plan tailored to your needs. The fee is based on the size of your company,
your achievable differentiation, and your ability and desire to make changes beyond your marketing communications.

Upon completion of Stage One, you are free to execute the plan with anyone you want for any compensation package you can negotiate. Should you choose us to execute your plan with us—and you should since we are very good at it—we then move on to Stage Two.

Stage Two: Brand Investor
The value of our work is determined by the results we deliver. Not the amount of hours we charge or our ability to spend your money. If you are ready, we will sit down and come up with a back-end deal based on performance. The strategy developed will uncover the best metrics to gauge success based upon the goals we establish.

You're going to love this part. We believe so strongly you will achieve demonstrably better results with us compared to your previous agency that we are prepared to risk our entire compensation on it. If you achieve a little, you pay a little; if you achieve a lot; you pay a lot; if you achieve nothing, you pay nothing. We're holding ourselves accountable for our recommendations.

The days of paying the same regardless of success or failure are over.