Why we do things differently  |  Pitch process  |  Compensation

How do we handle the traditional pitch process?

How we handle the traditional pitch process is we don't. Because, traditionally, the pitch process is flawed. Agencies are invited to compete with fake ads for a company it doesn't know nearly enough about.
And they are expected to do it for free. And then when the misguided ads get bought and fail to bring results, another agency is on the chopping block. So we don't do that. We like our heads where they are.

Instead, we believe in working with our clients throughout business planning, through tactical implementation and measurement. Strategic business planning is at the core of every relationship
we have with our clients, and this process has proved very beneficial to our clients and ourselves.